FISH

Credits & Description:

Category: Home Appliances & Furnishings
Advertiser: ENDORPHINE
Product/Service: OPINEL KNIVES
Agency: BLEUBLANCROUGE
Creative Director: Gaetan Namouric
Copywriter: Melanie Delisle
Art Director: Cyril Drouot/Julien Conter
Illustrator: Odrey Veillette
Photographer: Technicolor Studio
Type Of Ad: Newspaper
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: BLEUBLANCROUGE, Montreal, CANADA

English Translation of Main Headlines
The brief: we had to show that OPINEL knives are perfect for precisely cutting anything you want to cook. We illustrated our point by taking two frequently used ingredients in recipes, pork and fish. Using an extreme zoom-in (an atomic one), we helped people understand at a glance that OPINEL is so precise it can slice a molecule in two.