Olympus Wide Angle Head Cut Out Board

Credits & Description:

To communicate the effectiveness of Olympus’ SP-560 wide zoom camera, an extremely long head cut out board was placed on Bondi beach’s famous esplanade. With a printer on standby, the tourists had some memorabilia to take home with them. Olympus representatives were also on standby to answer questions about the cameras capabilities. The event received lots of attention from onlookers.
Product : Olympus SP-560 Camera
Agency : JWT Sydney
Illustrator: Morgan Denton
Executive Creative Director: Andy DiLallo
Executive Creative Director: Jay Benjamin
Art Director: Blair Kimber
Copywriter: Adam Fine
Art Director: JOHN LAM
Country : Australia
Other Credits : Producer - Rebecca Newman
Group Account Director - Peter Bosilkovski
Account Executive - Eleanor Thodey