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Old Navy Adverts & Commercials Archive

Jingle Socks

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Credits & Description:

Client: OLD NAVY
Agency: CHANDELIER CREATIVE
Founder/Chief Creative Officer: Richard Christiansen
Executive Creative Director: Chris Shipman
Art Director: Chelsea Baken
Executive Producer: Katie Knab Olsen
Sr. Producer: Cara Brophy
Producer: Holly Langley
Group Account Director: Nichelle Sanders
Sr. Account Director: Eileen Eastburn
Account Executive Taylor Kraus
Production Company: RATTLING STICK
Director: Joel Kefali
Producer: Andrew Travelstead
Executive Producers: Joe Biggins, Jeff Shupe
Head of Production: Richard McIntosh
Editorial: JUMP NY
Partner/Editor: Luis Moreno
Executive Producer: Joanne Ferrero
Producer: Lisa Sadek
Telecine: COLOR COLLECTIVE
Colorist: Alex Bickel
Post Production: POETICA
Executive Producer: Joanne Ferrero
Audio Post: HEARD CITY
Mixer: Mike Vitacco
Music Supervision
Executive Producer: Winslow Bright, Search Party Music
EP/Partner: Kate Urcioli, Heavy Duty Projects
Synopsis:
Black Friday is the single biggest shopping day of the year and Old Navy is launching a new holiday spot under its “Hi, Fashion” campaign, which is designed to embody what “Hi, Fashion” truly means: a place where fashion is fun and is relatable to the brand’s wide range of customers.
In the 30-second holiday spot, entitled "It's Electric," a group of kids sneak out of their houses for a dance party wearing Old Navy’s signature cozy socks, and are later joined by a group of adults to show that everyone can feel like a kid around the holidays. Created by AOR Chandelier Creative, the spot is meant to meant to inject some “YAY” into your holiday season while reminding customers that Old Navy is a one stop shop for every gift needed at the best price of the year during its Black FriYAY sale.
And instead of giving away a million dollars to a lucky consumer as in year’s past, Old Navy is teaming up with American comedian and actress Jenny Slate to help introduce a new Black Friday initiative. The brand will be selling their Cozy Socks for $1 a pair and for each sock purchased, $1 dollar will be donated to Boys and Girls Club up to a million dollars.

The TV Commercial Ad titled Jingle Socks was done by Rattling Stick advertising agency for brand: Old Navy in United States. It was released in the Nov 2017.
Advertiser: Gap, Inc
Brand name: Old Navy
Agency: Rattling Stick Chandelier Creative
Country: United States
Category: Clothing
Released: November 2017

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