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Liga NOS Live Trothy

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Credits & Description:

Havas in partnership with NOS, in light of the Portuguese football league NOS’s sponsorship, have just created the very first Live Trophy of the world.
On the 13th May, the match Benfica-Vitoria de Guimaraes defined the Liga NOS 2016/17 champion. The most wanted trophy handed over to the champions had 2 cameras on it which allowed to capture live, from a new point of view, the champion's celebration. This real time activation was produced by Canal 180 and allowed to live broadcast the entire team’s celebration from the trophy's point of view, connecting the fans to their team and joy and celebration.
Millions of Portuguese people could watch this totally innovative format, through TV and online real live broadcast, including tens of thousands through NOS facebook live streaming.
This content got real traction, was a tremendous hit and it’s still reaching more and more Portuguese people, to a point that it counts already with more than 2 Million online views.
We’re connected by the fans. We’re connected by the celebration.
We’re connected by the experience.
We’re connected by football.
LIVETROPHY
Media: Web Film
Category: Telecommunications
Client: NOS
Agency: Havas WW Lisboa
Country: Portugal

The TV Commercial Ad titled Liga NOS Live Trothy was done by Havas Lisbon advertising agency for brand: NOS in Portugal. It was released in the May 2017.
Advertiser: NOS SGPS
Brand name: NOS
Agency: Havas Lisbon
Country: Portugal
Category: Sports Teams & Events, Сable/Satellite television
Released: May 2017

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