6 STORES IN 6 DAYS

Credits & Description:

Category: Ambient: Special Build
Advertiser: NORWEGIAN AIRLINES
Product/Service: AIRLINE
Agency: KITCHEN LEO BURNETT
Copywriter: Thomas Askim
Art Director: Erik Stensrud
Account Manager: Ellen Sørnes Hilleren
Account Supervisor: Rune Roalsvig
Date of First Appearance: Mar 22 2010 12:00AM
Entrant Company: KITCHEN LEO BURNETT, Oslo, NORWAY
Description of Ambient execution
When Norwegian Airlines opened six new direct flights to Europe from Bergen (city on the west coast of Norway), they made sure that the inhabitants of Bergen would notice this in a spectacular way. During a six day period they transformed a vacant store in downtown Bergen to six different store concepts from their new destinations. Each day the people of Bergen could experience a new store from respectively Barcelona, Rome, Copenhagen, Stockholm, Antalya and Crete.The population of Bergen got to experience the best of what these cities have to offer.