NOKIA N96: PING PONG

The advert titled PING PONG was done by JWT advertising agency for NOKIA N96 (NOKIA company) in China. It was released in the June 2009. Business sector is Home electronics & audio-visual.

Credits:

• Type of Entry: Other Film Content
  Category: Internet Film
  Title: PING PONG
  Advertiser/Client: NOKIA
  Product/Service: NOKIA N96 BRUCE LEE LIMITED EDITION
  Entrant Company: JWT BEIJING, CHINA
  Advertising Agency: JWT BEIJING, CHINA
  Creative Credits
  Chief Creative Officer: Polly Chu
  Creative Director: Shankun Sun
  Copywriter: Huang Wei
  Agency Producer: Ma Lin
  Advertiser's Supervisor: Weidong Yang
  Account Manager: Patrick Yap
  Account Supervisor: Dan Ingall
  Production Company: JQK PRODUCTION HOUSE Beijing, CHINA
  Director: Jinjing Zhu
  Producer: Jade Tang
  Art Director: Dechun Qiu
  Post Production: Wang Yu
  Details
  Brief Explanation:
  2008 marked the 35th anniversary of Bruce Lee's death. As a tribute, Nokia launched a Nokia N96 Bruce Lee Limited Edition. This is the story of how a China-only campaign started a wildfire on the net globally, selling product and giving the Nokia brand a serious hit of cool in the process. Our Task: Attract Bruce Lee fans to buy the premium-priced Nokia N96 Bruce Lee Limited Edition. Creative Idea: Bring Bruce Lee back to life. How: Teaser: we seeded a 10” viral teaser video of secret, never-see-before footage. Within 24 hours, it received over 1,000,000 views, generating hot discussion amongst netizens, "is this real Bruce Lee?”, “real or fake, this viral is great!". Launch: 2 days later, we released a full length version followed by a second viral video.