NOAH

Credits & Description:

Type of entry: Ambient
Category: Digital Outdoor
Advertiser: NOAH
Product/Service: ANIMAL PROTECTION
Agency: JUNG von MATT Hamburg, GERMANY
Advertiser NOAH
Product ANIMAL PROTECTION
Entrant JUNG von MATT Hamburg, GERMANY
Type of Entry: Ambient
Category: Digital Outdoor
Title: CODE: NOAH
Advertiser/Client: NOAH
Product/Service: ANIMAL PROTECTION
Entrant Company: JUNG von MATT Hamburg, GERMANY
DM/Advertising Agency: JUNG von MATT Hamburg, GERMANY
Armin Jochum (Chief Creative Officer)
Wolf Heumann/Andreas Ottensmeier (Executive Creative Director)
Christian Kutscheid/Torben Otten/Georg Baur (Copywriter)
Hendrik Frey/Hans-Peter Sporer/Tilman Gossner (Art Director)
Danilo Kloefer (Producer)
Daniel Kiessling (Account Manager)
Daniel Kiessling (Account Manager)
Director: I Am Svensson/Editor: Bo Ismono/Camera: Jasper Engel/Production Company: Slaughterhouse (Other Credits)
Description of Ambient execution
We replaced the QR codes on cosmetic posters with new QR codes. Once scanned you would not only see a videoclip of an animal experiment, but also have access to printable QR codes. That way consumers turned into allies and were able to replace QR codes on cosmetic posters by themselves. So our message kept spreading further.