Credits & Description:
With so many tens of thousands of professional and amateur reviews, YouTube has become the go-to resource for anyone looking to buy a new car. Nissan Canada’s Virtual Showroom capitalises on this by showing they are open for business in a place where buyers already are. But with a human touch; incorporating a sense of humour and storytelling that are the hallmarks of a typical YouTube experience. Having a personal, affable host as your guide, the showroom uses up to 76 different hot-linked videos to take the interested buyer into greater detail about the six, featured vehicles. You can also check out colours, all sorts of angles, and it can also be accessed from mobile and Facebook. With the Virtual Showroom Nissan has created a dealership that’s never closed, but is always selling.
Advertiser: Nissan Motor Company Ltd
Brand name: Nissan
Agency: Tbwa\toronto Family Style
Released: January 2012
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