Credits & Description:
"The sprit of NISSAN is “SHIFT_”. But this word ‘SHIFT” is uneasy to Korean not as an English speaker. That’s why Nissan Korea wanted to delivery SHIFT meanings with refined and easy trends, so we planned UCC(User Created Contents) promotions with 2 types and executed one after another. That is, we divided the promotion into 2 phases; Phase 1 was to “Learn & Feel SHIFT_”, the title was “What is your SHIFT_?” and Phase 2 was to “Experience the SHIFT_”, the title was “Design your own SHIFT_T-shirts!”.
Agency: TBWA\KoreaAccount Staff: Yoon Youngmin
Planning Staff: Son Hyewon
Creative Director: Park Heewoon
Graphic Designer: Song Kyoungwon
The Online Advert titled SHIFT_ Website was done by Tbwa\ advertising agency for product: Nissan (brand: Nissan) in North Korea. It was released in the Aug 2009.
Advertiser: Nissan Motor Company Ltd
Brand name: Nissan
Country: North Korea
Released: August 2009
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