NIKE: NIKEID

The advert titled NIKEID was done by R/GA advertising agency for NIKE (NIKE company) in USA. It was released in the June 2009. Business sector is Clothing & footwear.

Credits:

• Type of Entry: Corporate or Brand Identity
  Category: Digital Design
  Title: NIKEID
  Advertiser/Client: NIKE
  Product/Service: SPORTSWEAR
  Entrant Company: R/GA New York, USA
  Design/Advertising Agency: R/GA New York, USA
  Creative Credits
  Name Company Position
  Nick Law R/GA Chief Creative Officer/North America
  Jill Nussbaum R/GA Executive Creative Director
  Wade Convay R/GA Associate Creative Director
  Phil Latcholia R/GA Copy Director
  Minki Park R/GA Design Director
  Michael Klodginski R/GA Senior Interaction Designer
  Tara Greer R/GA Associate Creative Director/Interaction Design
  Nick Coronges R/GA Executive Technical Director
  Patrick Fitzgerald R/GA Executive Team Leader/Programming
  Chuck Genco R/GA Senior Product Developer/Technical Architect
  Ivan Safrin R/GA Senior Flash Developer
  Michael Mclaughlin R/GA Senior Flash Developer
  Jin Sung Yoo R/GA Senior Flash Developer
  Alex Bensen R/GA Quality Assurance Analyst
  Dayna Vesci R/GA Digital Studio Post Production Supervisor
  Jesse Beller R/GA Digital Studio Video Editor
  Can Misirlioglu R/GA Creative Director/Digital Studio
  Sean Lyons R/GA Group Director/Production
  Daniel Jurow R/GA Executive Producer
  Heidi Miller R/GA Associate Director/Analytics
  Details
  Brief Explanation:
  We had to create new technology to bring the completely re-imagined NIKEiD to life. Working closely with Adobe, we developed advanced imaging techniques so users could see stitching and materials in near microscopic detail, getting closer than ever before to the product.
  Describe the brief from the client:
  NIKEiD is one of the most successful customization tools available on the web, allowing anyone to become a designer. Since its inception 10 years ago, the NIKEiD site has been updated to provide new features and added utility. But recently, Nike gave us the task of completely re-imagining the experience to make it more intuitive and flexible. The result is an easy-to-use builder in which the product is the interface: designers create by directly touching and customizing any piece of a product in any order. And products are viewable from any angle.
  Description of how you arrived at the final design:
  Taking customization even further, we gave designers the ability to change performance features that suit their unique style of play or position—just by touching and selecting. And to inspire the design community, guests can now check out thousands of user-generated designs, searchable by colour, product, name, style, and technology. New social components were added as well, allowing users to share their creations in a gallery with the world. The NIKEiD builder itself can even be shared, integrating seamlessly into other sites, mobile devices, touchscreens, retail, and social networks.
  Indication of how successful the outcome was in the market: