NIKE / Print/Outdoor adverts

Nike: Armor Plated Vehicle

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Released:	July 2008
Advertiser:	NIKE
Advertising Agency:	HUB STRATEGY & COMMUNICATION
Country:	USA
Tags:	Guerilla Ad placements on transport

The advert titled Armor Plated Vehicle was done by HUB STRATEGY & COMMUNICATION advertising agency for NIKE company in USA. It was released in the July 2008.

Credits:

Hub Strategy's first assignment for the Nike 6.0 Extreme Sports Group led to the creation of an action-sports urban assault vehicle -- actually a converted 1959 amphibious tank-like truck -- initially tricked out by the agency for the Mountain Dew's Action Sports Tour.

The vehicle has proven popular and will now visit various cities over the next several months.

The brief for the project was, in fact, "Holy Crap!" -- defined by the client as creating a presence impossible to ignore and sure to create a camera-phone viral response, said Andrea Collette, the San Francisco shop's communications director.