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What are girls made of?

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Credits & Description:

Ahead of International Women’s Day tomorrow (March 8), Nike and Wieden+Kennedy Amsterdam have revealed three new films on Nike’s Global Women’s YouTube channel in the hope of inspiring more women and girls to get active. The films are part of three campaigns that launched locally last month in the Middle East, Russia and Turkey, but which resonate globally as today’s kids are the least active generation ever, with girls even less so than boys. Created by W+K Amsterdam, the three integrated local campaigns were produced simultaneously under one key global objective - encouraging women to leap over life’s obstacles and get active, regardless of societal, physical or cultural barriers. 
Media: TV/ Film
Category: Sportswear
Client: Nike
Agency: Wieden + Kennedy Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Al Merry, Craig T Williams
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Head of Broadcast Production: Joe Togneri
Broadcast Producers: Karen Whitehouse, Soey Lim
Head of Planning: Martin Weigel
Planning Director: Stephane Missier
Junior Planner: Anna Leonte
Director of Communication / Digital Strategy: Greg White
Communications Planner: Jocelyn Reist
Group Account Director: Kathryn Addo
Account Director: Amber Martin
Account Manager: Molly Rugg
Head of Design: Joe Burrin
Studio Director: Lizzie Murray
Art Producer: Stacey Prudden
Studio Artist: Noa Redero
Designer: Steele Bonus, Anna Kiosse, José Bernabé
Head of Art Production: Maud Klarenbeek
Project Manager: Loes Poot
Business Affairs: Kacey Kelley
Production Company: Riff Raff
Director: David Wilson
Director of Photography: Benoit Soler
Producer: Cathy Hood
Executive Producer: Matthew Fone
Editing Company: MPC
Editor: Govert Janse
Audio Post: Wave Studios
Sound Designer / Mixer: Alex Nicholls-Lee
Producers: Mirjam Gevers, Estelle Papougnot
Music Company: MassiveMusic
Music Producer: Auke Riemersma
Post Production: MPC
Flame: Richard Weissman, Lise Prud-Homme
Colorist: Jean Clement Soret
Producers: Kayleigh Dugdale, Edwin Elkington
Photographer / Retouching: Pedro Aguilar
Published: March 2017
Description:
"You're made of what you do."

The TV Commercial Ad titled What are girls made of? was done by Wieden + Kennedy Amsterdam advertising agency for brand: Nike in Netherlands. It was released in the Oct 2016.
Advertiser: Nike, Inc.
Brand name: Nike
Agency: Wieden + Kennedy Amsterdam Riff Raff Films
Country: Netherlands
Category: Sportswear, Athletic Footwear & Accessories
Released: October 2016

Advertising campaign


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