Hero Time

Credits & Description:

Category: Charities & appeals
Brand: News Queensland
Agency: Junior, Brisbane
Country: Australia
Every year around 40,000 people take part in the Bridge to Brisbane fun run, but the charitable raise is relatively modest. Time to put fundraising back on the agenda. So Junior created Hero Time. For every dollar you raise for charity, you get one second off your finishing time. Raise $100, get 100 seconds off. You get the idea. So time, moneyâ¦. this year it all counts.

Category: Charities & appeals
URL: http://www.bridgetobrisbane.com.au/
Client: News Queensland
Agency: Junior, Brisbane
Country: Australia
CD/Copywriter: Jonathan Drapes
Copywriter: kirsten twigg
Art Director: Simon Buutveld