Credits & Description:
Advertising Agency: WHYBIN\TBWA, NEW ZEALAND, Auckland
Creative Director: Andy Blood
Scriptwriter: Mike Ballantyne/Guy Roberts
Agency Producer: Fiona Champtaloup
Account Supervisor: Aidan Harvey/Jenny Wildner
Sound Engineer: Clive Broughton
Script in English
FVO: The following letter is the true story of a New Zealand police officer. Names have been changed to protect the people involved.
A letter to parents who don’t give a toss.
Dear Mrs Harrison
My name is Constable Tamati.
You’ll remember me – I have visited you twice over the last week.
Initially, I was concerned that your six-year-old boy wasn’t in school that day, and as you know, I gave him a lift there.
On the way to the school I asked if he’d eaten, and he told me he hadn’t had breakfast because there was no money for food. I was disturbed by this, but happy to buy him lunch.
Two days later I came back to check on him, and learned that his sister wasn’t at school either because she didn’t have shoes.
You told me you couldn’t afford shoes, so I found her an old pair. But on the way out, I noticed all the recycling bins full of empty beer bottles outside your house.
Surely your kid’s health and welfare takes priority over drink?
What sort of a future will your kids have to look forward to if you don’t care about what happens to them?
I know you have to overcome all kinds of challenges as a parent, but these shouldn’t be your kids’ problems.
You may think that I don’t understand your situation. Well, I grew up in your neighbourhood, and I’ve had to work hard to put food on my son’s plate.
And while I’m doing this job, I’ll be doing everything I can to help your kids get a decent chance at life.
But without your help, I’m wasting my time.
Constable J. Tamati.
FVO: If you're ready to take on the challenges of life as a police officer, and make a difference in your community, call 0800 newcops. Or visit newcops.co.nz.
Are you ready to step up?
The Radio ad titled PARENTS was done for product: Police Recruitment (brand: New Zealand Police) in New Zealand. It was released in the May 2005.