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New Zealand Human Rights Commission Adverts & Commercials Archive

Taika’s Appeal

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Credits & Description:

Most Kiwis think they aren't racist, because they compare our country to places where racism is more overt or extreme. They don't see that racism never starts as extreme it begins in everyday actions and comments that we laugh off, excuse, and therefore encourage to grow. New Zealander of the year Taika Waititi opens this campaign by asking Kiwis to consider whether their small, 'harmless' racism should still be accepted.
Media: Web Film
Category: Public interest
Client: New Zealand Human Rights Commission
Agency: Clemenger BBDO, Wellington
Production: Curious Film
Country: New Zealand
Director: Taika Waititi
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Creative: Frances Cooke
Producer: matt noonan
Producer: Brande Bytheway
Group Account Director: Linda Major
Strategist: Bethany Omeri
DoP: Jesse Cain
Editor: Jonathan Venz
Managing Director: Brett Hoskin
Project Manager: Robbie Allen
Colourist: pete ritchie
Client: New Zealand Human Rights Commission
Race Relations Commissioner: Dame Susan Devoy
Communications Manager: Michelle Tayler
Communications Strategist: Christine Ammunson
Digital Campaign Manager: Ryan Mearns
Project Coordinator: Charlotte Greally
Sound Design: Paul Stent
Media Agency: OMD Wellington
Media Strategist: Jake Firman

The TV Commercial Ad titled Taika’s Appeal was done by Clemenger BBDO Wellington advertising agency for brand: New Zealand Human Rights Commission in New Zealand. It was released in the Jul 2017.

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