New Zealand Book Council: Read A Book At Work

The advert titled Read A Book At Work was done by COLENSO BBDO AUCKLAND advertising agency for NEW ZEALAND BOOK COUNCIL company in New Zealand. It was released in the June 2008. Business sector is Public awareness messages.

Credits:

• Type Of Entry: Product/Service
  Category: Charities, Public Health & Safety, Public Awareness Messages
  Title: READ A BOOK AT WORK
  Advertiser/Client: NEW ZEALAND BOOK COUNCIL
  Product/Service: NEW ZEALAND BOOK COUNCIL
  Advertising Agency, City: COLENSO BBDO, Auckland
  Country: NEW ZEALAND
  Sales Promotion/Advertising Agency, City: COLENSO BBDO, Auckland
  Country: NEW ZEALAND
  
  
  
  Credit Details:

  Name	Position	Company
  Nick Worthington	Executive Creative Director	Colenso BBDO
  Richard Maddocks	Executive Creative Director	Colenso BBDO
  Jonathan McMahon	Copywriter, Art Director	Colenso BBDO
  Lisa Fedyszyn	Art Director, Copywriter	Colenso BBDO
  Michael Redwood	Group Account Director	Colenso BBDO
  Paul Courtney	Agency Producer	Colenso BBDO
  Ainsley Waite	Designer	Colenso BBDO
  Raffaella Wilson	Designer	Colenso BBDO
  Tim Smith	Interactive Designer/Developer	Colenso BBDO
  Hamish Wanhill	Interactive Producer	Colenso BBDO
  Simon Koay	Interactive Designer	Colenso BBDO
  Phil Newman	Interactive Designer	Colenso BBDO
  Jo Wealleans	Account Director	Colenso BBDO

  
  
  Objective:
  We disguised books as every day office computer documents and released them on the internet because the New Zealand Book Council wanted to promote reading. They wanted to make books more accessible and to encourage people to fall in love with reading again.
  
  
  Development:
  With the help of New Zealand authors and local publishing houses we were able to obtain the rights to a number of novels, short stories and poems to promote online. We then disguised them as Powerpoint documents, which are all housed at our equally disguised online library, which is designed to look identical to a Windows desktop.
  
  
  Relevance:
  These days people spend far too much time in front of their computers working and not enough time reading books. So we figured that surely people would rather read books than do work. This promotion allowed people to read classics by Virginia Wolfe through to modern short stories by local New Zealand authors on any computer, at any time, without anyone ever knowing. Especially at work, where your boss and co-workers will be none the wiser.
  
  
  Outcome/Results:
  At the time of entry, this site had just gone live. The initial response has been overwhelming. More books are being uploaded by the day, and many authors and publication houses have expressed interest in helping the cause. And thankfully the backlash from bosses is yet to start. So if you need a break from all this judging, maybe you should read a book. www.readatwork.com