Going West (Where Books Come To Life)

Credits & Description:

Category: Animation
Title: GOING WEST
Advertiser/Client: NEW ZEALAND BOOK COUNCIL
Product/Service: READING CAMPAIGN
Entrant Company: COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency: COLENSO BBDO Auckland, NEW ZEALAND
Executive Creative Director: Nick Worthington
Copywriter: Nick Worthington/Anne Boothroyd/Len Cheeseman
Advertiser's Supervisor: Noel Murphy
Account Supervisor: Group Account Director: Michael Redwood/Angela Watson
Production Company: ANDERSON M STUDIO London, UNITED KINGDOM
Director: Line And Martin Andersen, Andersen M Studio
Producer: Martin Andersen/Andersen M Studio
Editor: Martin Andersen, Andersen M Studio
Sound Design/Arrangement: Mikkel H. Eriksen, Instrument Studio London
Animation: Line Andersen, Andersen M Studio
Art Director: Nick Worthington/Anne Boothroyd/Len Cheeseman

Brief Explanation:
The New Zealand Book Council spends it’s time “bringing books to life” for New Zealanders through its programme of events, signings, school programmes and readers and writers festivals. The idea was to bring a famous NZ book to life using the magic of animation and to inspire people with the power of the written word.

Advertiser: NZ Book Council
Advertising Agency: Colenso BBDO
Production: Andersen M Studio
Design and animation: Line Andersen
Photography and lighting: Martin Andersen