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Credits:
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Purina Bark in the Park is ‘the day for you and your dog’, so Ogilvy Auckland made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.
Brand: Purina
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Directors: Basil Christensen, Damon O’Leary
Creative Directors: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox
The commercial titled Bark in the Park was done by OGILVY & MATHER AUCKLAND advertising agency for PURINA DOG CHOW (NESTLE company) in New Zealand. It was released in the March 2010. Business sector is Household maintenance & pet products.
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