Credits & Description:
We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine.
Advertiser: Diageo plc
Brand name: Navarro Correas
Product: Navarro Correas Wine
Agency: Leo Burnett Bogota Alpha245
Category: Wine & Champagne
Released: December 2011
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