NATIONAL SEA RESCUE INSTITUTE / Print/Outdoor adverts

National Sea Rescue: Lifesaving Bookmark

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Released:	February 2008
Advertiser:	NATIONAL SEA RESCUE INSTITUTE
Brand name:	RESCUE SERVICE
Advertising Agency:	DDB SOUTH AFRICA
Country:	South Africa
Category:	Public health & safety

The advert titled Lifesaving Bookmark was done by DDB SOUTH AFRICA advertising agency for RESCUE SERVICE (NATIONAL SEA RESCUE INSTITUTE company) in South Africa. It was released in the February 2008. Business sector is Public health & safety.

Credits:

Every year, more than half of the total drowning victims in South Africa are children. This is mostly due to adult negligence and often occurs while parents are either reading or sleeping on the beach. We developed a bookmark that served as a simple, yet powerful reminder for parents to keep checking on their kids while they are reading. These were handed out at beaches and at public swimming pool areas.

Product : National Sea Rescue
Agency : DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Creative: Paul Binikos