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National Disaster Search Dog Foundation Adverts & Commercials Archive

Jake


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Credits & Description:

Client: National Disaster Search Dog Foundation
Founder - Wilma Melville
Executive Director & CEO - George Haynes
Director of Development - Rhett Mauck
Agency: Y&R New York
Chief Creative Officer - Leslie Sims
Executive Creative Director - Richard Butt
Copywriter - Pedro Cavalcanti
Art Director - Paulo Monteiro
Director of Design - Hamish Mcarthur
Designer - Chloe Kang
Junior Designer - Jinsug Park
Group Account Director - Caleb Lubarsky
Executive Director of Integrated Production - Greg Lotus
Project Manager - Ruby Rudijono
Photographer - Mauricio Nahas
Retoucher - Fujoka
Prop Producer - Mockup10
Media Agency - Group M
Synopsis:
National Disaster Search Dog Foundation recently launched a print campaign, created by Y&R New York, that portrays search dogs for what they truly are: American heroes.
With no humans present, the print series depicts individual dogs with their collars ordained in numerous medals, sitting heroically in front of a patriotic background. Each ad shows a list of disasters where they were deployed. Each one of the celebrated dogs showcases the achievements of the foundation, and the importance to ensure it stays funded.
The National Disaster Search Dog Foundation is a non-profit, non-governmental organization that strengthens disaster response in America by recruiting rescued dogs and training them to find human survivors trapped in disasters.
“We are incredibly proud of the work we’ve done for the Search Dog Foundation,” says Richard Butt, Executive Creative Director at Y&R. “For 15 years we’ve been with them every step of the way, helping drive awareness for their incredibly important mission – to strengthen disaster response capabilities in the U.S. We are honored to know that our work has helped them further their efforts and connect with donors.”

The Print Ad titled Jake was done by Y&R New York advertising agency for brand: National Disaster Search Dog Foundation in United States. It was released in the Jun 2017.

Advertising campaign


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