MOBILE TELEPHONE NETWORK: MTN The Clap

The advert titled MTN The Clap was done by Metropolitan Republic Johannesburg advertising agency for MOBILE TELEPHONE NETWORK (MTN company) in South Africa. It was released in the May 2007. Business sector is Commercial public services.

Credits:

• Advertiser: MTN
  Product/Service: MOBILE TELEPHONE NETWORK
  Advertising Agency, City: THE JUPITER DRAWING ROOM SOUTH AFRICA, Johannesburg
  Country: SOUTH AFRICA
  Advertising Agency, City: METROPOLITANREPUBLIC, Johannesburg
  Country: SOUTH AFRICA
  2nd Advertising Agency, City: THE JUPITER DRAWING ROOM SOUTH AFRICA, Johannesburg
  Country: SOUTH AFRICA
  Creative Director: Peter Khoury, George Low, Paul Warner
  Copywriter: Konstant van Huyssteen, Cara Messias
  Art Director: Wesley Phelan, Shane Forbes, Haydn Townsend
  Agency Producer: Noeleen Burley
  Account Supervisor: Danielle Sneiders, Talia Backos
  Advertiser's Supervisor: Bernice Samuels
  Production Company, City: VELOCITY FILMS, Johannesburg
  Country: SOUTH AFRICA
  Producer: Helena Woodfine
  Director: Greg Gray
  D.O.P/Lighting Cameraman: Paul Gilpin
  Editor: Ricky Boyd, Deliverance
  Music - Artist/Title: Shirley Ellis
  Sound Design/Arrangement: Lorens Persson, Sterling Sound
  
  
  Synopsis
  You can do anything. MTN is a South African communications company which empowers the individual to start something amazing. In keeping with MTN's philosophy of celebrating the small guy, this ad was shot for the people, with the people: Hillbrow, Johannesburg, is touted as one of the most violent areas worldwide, yet it remains a community. We wanted to demonstrate people coming together in a country where no one speaks to each other, and invite everyone to come down to the street and participate in something bigger than themselves.