FIFTEEN YEAR OLD KID

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Released:	August 2007
Advertiser:	Telefónica S.A.
Brand name:	Movistar
Product:	Jump Mobile Phone Plan
Agency:	Rivera & Rivera
Country:	El Salvador
Category:	Commercial public services, Mobile Communications

Credits & Description:

Advertising Agency: RIVERA & RIVERA, EL SALVADOR, San Salvador
Executive Creative Director: Enrique Rivera/Guillermo Rivera
Creative Director: Enrique Rivera/Guillermo Rivera
Scriptwriter: Roberto Mancía/Joshua Rueda
Agency Producer: Javier Prunera
Account Supervisor: Erick Varela
Advertiser's Supervisor: Erick Varela
Director: Iohan Estevez
Sound Engineer: Iohan Estevez


Script in English
MVO1: This is the ringtone that virtuouso Frederick Estrujen Vajen composed, inspired by Jump by Movistar.
With this symphony, Frederick recalls his traumatic adolescence, full of abrupt changes. The ringtone is titled ‘I don’t know, what could it be?’.

MVO2: (Singing) I don’t know why my voice changes from day to day
Now I have hair in places I didn’t before
I don’t know, what could it be?
I don’t know why my armpits stink now
I don’t know why my mother changes my sheets everyday
I don’t know, what could it be?
The macho man in me awakens and the child
Who used to wet his bed slowly disappears
The gallant stud appears.

ANN: For those who want to change, there is Jump by Movistar.
Whoever you are, however you are, Movistar has a plan for you.
Movistar. You inspire us.
Script in Orginal Language
MVO1: Este es el ringtone que el copioso Frederick Estrujen Vajen compuso inspirado en Salta de Movistar.
Con esta sinfonía Frederick recuerda su traumática adolescencia, llena de cambios repentinos. El ringtone se titula ‘Yo no sé, qué será’.

MVO2: (Singing) Yo no sé, por qué mi voz cambia día con día,
Ahora hay pelos donde antes no había, yo no sé, ¿qué será?
Yo no sé, por qué ahora me huelen feo las
Axilas, por qué mi madre cambia mis sábanas
Todos los días, yo no sé, ¿qué será?
Ahora despierta el machazo que en mí vivía y
Poco a poco desparece el niño que mojaba la
Cama mientras dormía.
Ahora despierta el galán de las chiquillas.

ANN: Para los que quieren cambiar existe el plan Salta de Movistar.
Seas como seas, Movistar tiene un plan para ti.
Movistar. Tú nos inspiras.
Brief Explanation
Movistar has many plans for cell phones. One of these plans is Jump by Movistar, which allows the customer to change from pre-paid to post-paid without any complications.

To promote the plans, a character was created: a ‘famous composer of ringtones’. And the song that is used in this ad is a parody of the song theme of a TV series named ‘Fifteen Candles’, which had a lot of success in Latin America. This song deals with the changes that occur in an adolescent girl by the time she turns fifteen.

The Radio ad titled FIFTEEN YEAR OLD KID was done by Rivera & Rivera advertising agency for product: Jump Mobile Phone Plan (brand: Movistar) in El Salvador. It was released in the Aug 2007.