MOBILE PHONE HANDSETS: BAMBI'S MUM

The advert titled BAMBI'S MUM was done by McCANN-ERICKSON advertising agency for MOBILE PHONE HANDSETS (MOVISTAR company) in Spain. It was released in the April 2009. Business sector is Commercial Public Services.

Credits:

• Advertising Agency: McCANN ERICKSON, SPAIN, Madrid
  Executive Creative Director: Mónica Moro/Pablo Stricker/Pablo Colonnese
  Creative Director: Jon Lavin
  Creative Director: Jon Lavin
  Scriptwriter: Marisa Martínez/Lorena Alvarez
  
  Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
  SFX: Telephone dialling and ringing
  
  FVO: You are calling the ticketing service for shows and amusements.
  Please press the code number of the desired show.
  
  SFX: Mobile beep
  
  FVO: You have pressed 79. You have acquired tickets for 'The Return of Bambi's Mother'.
  To confirm, press 1.
  To add more to your shopping basket, press 2.
  
  SFX: Mobile beep
  
  FVO: You have pressed 526. You have acquired 150 tickets for 'The Return of Bambi's Mother'.
  To confirm, press 3.
  To add more to your shopping basket, press 4.
  
  SFX: Mobile beep
  
  FVO: You have dialled 1235. You have acquired all tickets for all Spanish performances of 'The Return of Bambi's Mother'.
  Press 5 to confirm or 6 if you wish to cancel.
  
  SFX: Mobile beep
  
  FVO: We don’t know what you have pressed.
  
  SFX: Mobile beep
  
  FVO: You have just donated all your savings to the Foundation of the Friends of Bambi's Mother.
  
  ANN: If you have trouble with the keys on your mobile, Movistar offers you next generation mobiles which are much easier to use. More practical, simpler and with larger keys.
  Call at your nearest Movistar store for more details.Full script of the ad in the original language
  SFX: Teléfono de marcación y señales
  
  FVO: Usted está llamando al servicio de compra tickets de espectáculos y entretenimientos.
  Por favor, pulse el numero del espectáculo que desee.
  
  SFX: Pitido móvil
  
  FVO: Ha marcado 79. Usted acaba de adquirir entradas para el espectáculo 'El Retorno de la Madre de Bambi'.
  Para confirmar, marque 1.
  Para añadir algo más a su bolsa de compra, marque 2.
  
  SFX: Pitido móvil
  
  FVO: Ha marcado 526. Acaba de adquirir 150 entradas para 'El Retorno de la Madre de Bambi'.
  Para confirmar, marque 3.
  Para añadir algo más a su bolsa de compra, marque 4.
  
  SFX: Pitido móvil
  
  FVO: Ha marcado 1235. Usted acaba de adquirir todas las entradas disponibles en España para 'El Retorno de la Madre de Bambi'.
  Marque 5 si quiere confirmar ó 6 si desea anular.
  
  SFX: Pitido móvil
  
  FVO: No sabemos qué ha marcado.
  
  SFX: Pitido móvil
  
  FVO: Usted acaba de donar todos sus ahorros a la Fundación Amigos de la Madre de Bambi.
  
  ANN: Si tienes problemas con las teclas de tu móvil, Movistar te ofrece móviles de última generación mucho más fáciles de usar. Más prácticos, más simples y con las teclas más grandes.
  Infórmate en tu tienda Movistar más cercana.
  Brief Explanation
  Some things only happen if your mobile has very small buttons. Like when you call a ticket sales service. You want two cinema tickets but you press the wrong button and you buy 100. And when you try to correct your mistake, you buy 1,000. And when you’re sure nothing else can go wrong, you end up donating all your savings.
  
  This would never happen with Movistar’s next generation mobiles. Easier, simpler and with bigger buttons.