SKATE PINBALL

Credits & Description:

Type of entry: Ambient
Category: Special Build
Advertiser: FRUCOR BEVERAGES
Product/Service: MOUNTAIN DEW
Agency: COLENSO BBDO Auckland, NEW ZEALAND
Advertiser FRUCOR BEVERAGES
Product MOUNTAIN DEW
Entrant COLENSO BBDO Auckland, NEW ZEALAND
Type of Entry: Ambient
Category: Special Build
Title: SKATE PINBALL
Advertiser/Client: FRUCOR BEVERAGES
Product/Service: MOUNTAIN DEW
Entrant Company: COLENSO BBDO Auckland, NEW ZEALAND
DM/Advertising Agency: COLENSO BBDO Auckland, NEW ZEALAND
Nick Worthington (Chief Creative Officer)
Digital Creative Director: Dan Wright (Creative Director)
Will Bingham (Copywriter)
Victoria Daltrey (Art Director)
Mark Ward (Illustrator)
Designer: Phila Lagaluga (Typographer)
Group Account Director: Angela Watson. Senior Account Director: Tim Ellis. (Account Supervisor)
Joanna Hollins (Frucor Beverages Ltd) (Advertiser's Supervisor)
Agency Producer: Paul Courtney/Rob Linkhorn (Producer)
Account Manager: Sam Wallace. Account Executive: Eileen Cosgrove-Moloney. (Account Manager)
Hayley Pardoe (Planner)
Account Manager: Sam Wallace. Account Executive: Eileen Cosgrove-Moloney. (Account Manager)
Hayley Pardoe (Planner)
Design/Build: Remain Industries. Lighting: Automative Associates. Programming: Sniper Systems. (Other Credits)
Description of Ambient execution
Inspired by three new electric flavours and Mountain Dew’s affiliation with extreme sports, we mixed electricity with skateboarding and built a 600m2, fully-functioning pinball machine you could ride.
The machine featured a 13m high backboard, bumpers, flippers, tunnels, and a plunger to launch you in. Throughout we wired in sensors, sounds and lights to score your run just like a pinball game.
Enlisting three sports pros to help design it, we made sure the machine had the right flow and appealed to all levels of skaters.
The result was an “electric” design that was distinctly pinball, yet unmistakably Mountain Dew.