I CAN’T REMEMBER THIS TUNE

Credits & Description:

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: MOTOROLA
Product/Service: MOTO ID MUSIC IDENTIFICATION
Agency: OGILVY BRASIL
Creative Director: Fred Saldanha
Scriptwriter: Claudio Lima/Megan Farquhar/Guilherme Nobrega
Agency Producer: Nana Bittencourt/Rafael Messias
Account Supervisor: Evandro Guimaraes
Advertiser's Supervisor: Gabriela Viana
Production Company: SATELITE AUDIO, São Paulo, BRAZIL
Director: Satelite
Producer: Satelite
Music Artist/Title: Dan Hartman/'I Can't Dream About You'
Other Credits: Singer: Tulio Zani
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY BRASIL, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music: 'I Can't Dream About You' MVO: (singing) I can’t remember The name of this very old song Who sang this tune? Was the blonde guy with soul glow hair? I can’t remember this tune I want to download it tonight It was in an old movie I think it was 'Streets of Fire' It’s was such a catchy tune But when I last heard, I was high Was it that guy from Ghost? Or just some Australian guy? Oh, I can’t remember this tune! ANN: MOTO ID. Identify any music. Anywhere. SFX: Motorola sound logo: 'Hello Moto'

Full script of the ad in the original language
SFX: Musica: 'I Can't Dream About You' MVO: (singing) I can’t remember The name of this very old song Who sang this tune? Was the blonde guy with soul glow hair? I can’t remember this tune I want to download it tonight It was in an old movie I think it was 'Streets of Fire' It’s was such a catchy tune But when I last heard, I was high Was it that guy from Ghost? Or just some Australian guy? Oh, I can’t remember this tune! ANN: MOTO ID. Identifique qualquer música em qualquer lugar. SFX: Motorola sound logo: 'Hello Moto'T

Brief Explanation
To promote MOTO ID, a music identifier featured on high-end cell phones, Motorola asked us to create a radio campaign, using the media where the feature would be most useful. We decided to use famous 80s songs, with people singing about songs that are stuck in their heads, but they can't remember the names. All the songs were sung in English, to reinforce the idea that the person was trying to remember the real lyrics. The spots were created to show people doing everything they can to remember the song's name, and in the process, they created funny 'new' lyrics.