C'MON, WHAT'S THIS SONG?

Credits & Description:

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: MOTOROLA
Product/Service: MOTO ID MUSIC IDENTIFICATION
Agency: OGILVY BRASIL
Creative Director: Fred Saldanha
Scriptwriter: Claudio Lima/Megan Farquhar/Guilherme Nobrega
Agency Producer: Nana Bittencourt/Rafael Messias
Account Supervisor: Evandro Guimaraes
Advertiser's Supervisor: Gabriela Viana
Production Company: SATELITE AUDIO, São Paulo, BRAZIL
Director: Satelite
Producer: Satelite
Music Artist/Title: Quiet Riot/'C'mon Feel The Noise'
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY BRASIL, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music: 'C'mon Feel The Noise' MVO: (Singing) Come on what’s this song Girls ask your boys I played it on Rock Band On Rock Band I remember they had great big hair They looked like ladies A bunch of cross dressing guys With glitter on their eyes So I think they’re from another time I’d bet some money I wanna know the name So I can play it again Once more Oh no! So come on what’s this song? They still play it in Hong Kong They'd be in fashion week In Japan... ANN: MOTO ID. Identify any music. Anywhere. SFX: Motorola sound logo: 'Hello Moto'

Full script of the ad in the original language
SFX: Musica: 'C'mon Feel The Noise' MVO: (Singing) Come on what’s this song Girls ask your boys I played it on Rock Band On Rock Band I remember they had great big hair They looked like ladies A bunch of cross dressing guys With glitter on their eyes So I think they’re from another time I’d bet some money I wanna know the name So I can play it again Once more Oh no! So come on what’s this song? They still play it in Hong Kong They'd be in fashion week In Japan... ANN: MOTO ID. Identifique qualquer música em qualquer lugar. SFX: Motorola sound logo: 'Hello Moto'

Brief Explanation
To promote MOTO ID, a music identifier featured on high-end cell phones, Motorola asked us to create a radio campaign, using the media where the feature would be most useful. We decided to use famous 80s songs, with people singing about songs that are stuck in their heads, but they can't remember the names. All the songs were sung in English, to reinforce the idea that the person was trying to remember the real lyrics. The spots were created to show people doing everything they can to remember the song's name, and in the process, they created funny 'new' lyrics.