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MONTBLANC Adverts & Commercials Archive

The Beauty of a Second


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Credits & Description:

Montblancâs âThe Beauty of a Secondâ short-film contest invites everyone to seize the moment, to catch a second that one considers being beautiful in a one-second-video. The subject of the clip submitted can be anything, a childâs face, a spectacular view, a smile, a kiss, life itself â in Wim Wendersâ words: âOne second at a timeâ. âThe Beauty of a Secondâ can be captured with a cell phone, a digital camera or any other kind of film camera as long as the moving images last one second and are captured in landscape format (16:9).Site from Leo Burnett/ Arc Italy
Category: Retail services
Client: Montblanc
Agency: Leo Burnett / Arc
Country: Italy
Executive Creative Director: Paolo Dematteis
Executive Creative Director: Riccardo Robiglio
Creative Director: Paolo Boccardi
Art Director: André Gidoin
Copywriter: Markus Ivan Johansson
Copywriter: Francesco Simonetti
Web Developer: Gabriele Vinci

The Print Ad titled The Beauty of a Second was done by Leo Burnett/arc Worldwide advertising agency for product: MONTBLANC (brand: MONTBLANC) in Italy. It was released in the Mar 2012.
Advertiser: Montblanc International GmbH
Brand name: MONTBLANC
Product: MONTBLANC
Agency: Leo Burnett/arc Worldwide
Country: Italy
Category: Accessories, Bags, Leather, Watches & Eyewear
Released: March 2012

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