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The advert titled DOG BISCUITS was done by SAATCHI & SAATCHI advertising agency for ONLINE RECRUITMENT (MONSTER company) in United Kingdom. It was released in the November 2004. Business sector is Commercial public services.
Credits:
- Advertising Agency: SAATCHI & SAATCHI, UNITED KINGDOM, London
Creative Director: Paul Domenet/Andrew Clarke
Scriptwriter: Paul Ewen/Ajab Singh
Agency Producer: Emily Squire
Account Supervisor: David Sharrod/Gayle Kirkbride
Sound Engineer: Nick Angell
Script in English
Music: Monster piano soundtrack
VO: Dog biscuits. Small brown, yummy crunchy dog biscuits.You love them. But only Fido’s Dog Biscuits. That’s your brand, isn’t it Brian? And you’re the Deputy Sales Manager. You sell biscuits like a dog. But does your boss know that? Your master? Does she know you work to the bone and live on scraps? It’s time she found out, Brian. Look!! There she is, coming out of the car park in her flash saloon.
SFX: Car driving slowly.
SFX: Running steps on concrete, heavy panting.
SFX: Car breaking, thud on car panel, car door opening.
VO: Chase the car, boy! Go, chase master!
Older Woman: Brian, what on earth are you doing?!
VO: (Shouting) Roll over, roll over!! Beg for your tummy to be scratched!That’s it, beg! Beg for biscuits, Brian!!
FVO: For career advice worth listening to visit Monster.co.uk.
[Whispered]: Beware of the voices
Brief Explanation
The campaign, of which these ads are a part, plays on a voice inside a person's head which is tempting them to do extreme things in order to find satisfaction with their current job. A simpler, less extreme alternative is offered by the recruitment agency Monster.co.uk
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