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Moen Adverts & Commercials Archive

Motion Sense (print)

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Credits & Description:

Category: Home appliances & furnishings
Brand: MOEN Incorporated
Agency: The Martin Agency, Richmond VA
Country: United States of America

The campaign features two of their latest faucet innovations, including the new MotionSense, which launches in retail stores this fall.

The campaign includes two TV spots and corresponding print, all set to launch the week of September 17 in national US markets, including TV placements on HGTV, Food Network and DIY Network and print placements in magazine including House Beautiful and Good Housekeeping.

The creative brings to life Spot Resist Finish, a faucet that resists fingerprints and water spots, and MotionSense, a faucet that turns on with the wave of a hand, no touching required.

The campaign was directed by Parisian artist Sophie Gateau, who brought her unique sense of fashion and style to the work. Gateau is best known for her work on Nike, Ray-Ban and Samsung, as well as her music videos.

Category: Home appliances & furnishings
Client: MOEN Incorporated
Agency: The Martin Agency, Richmond VA
Production: Paranoid US (Los Angeles)
Country: United States of America
Director: Sophie Gateau
Executive Creative Director: joe alexander
Creative Director: Anne Marie Hite
Art Director: amy Elkin
Copywriter: Kristen Dutton
Account Director: Carey Ely
DoP: Christophe Lanzenberg
Editing Company: Lost Planet (NYC)
Agency Producer: Brad Powell
Editor: Charlie Johnston
Photographer: Jeff Satterthwaite (Alice Blue)
Designer: Judd Burnette

The Print Ad titled Motion Sense (print) was done by Paranoid advertising agency for brand: Moen in United States. It was released in the Sep 2012.
Advertiser: Fortune Brands
Brand name: Moen
Agency: Paranoid Lost Planet The Martin Agency Richmond
Country: United States
Category: Sanitary engineering
Released: September 2012

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