MIO MOOV GPS DEVICE: LEWIS & CLARK

The advert titled LEWIS & CLARK was done by COLE & WEBER UNITED advertising agency for MIO MOOV GPS DEVICE (MIO TECHNOLOGY USA company) in USA. It was released in the May 2008. Business sector is Cars & automotive services.

Credits:

• Advertising Agency: COLE & WEBER UNITED, USA, Seattle
  Executive Creative Director: Todd Grant
  Scriptwriter: Jacob Baas/Todd Derksen
  Agency Producer: Matt Ralston/Pete Anderson
  Advertiser's Supervisor: Eric Larsen
  Producer: Matt Ralston/Pete Anderson
  Sound Engineer: Scott Weiss
  
  Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
  ANN: Mio Moov GPS brings you 'Unexpected Moments in Navigation History'.
  
  This week, Lewis and Clark and their trusty guide Sacajawea explore the Pacific Northwest.
  Let's listen in:
  
  SFX: Forest ambience
  
  MVO1: Ohhh...oww.
  SFX: Belching and flatulence
  
  MVO2: Meriwether, are you alright?
  MVO1: It's my stomach. All this hard tack and whale blubber is killing me.
  
  FVO1: Good news, Meriwether. The Mio Moov says there's a great little Szechwan joint coming up on the trail.
  
  MVO2: Fantastic idea, Sacajawea.
  MVO1: You know what'd be good? Mongolian possum. Mmm.
  
  ANN: Whether you're exploring distant lands or just looking for a place to grab a bite, the Mio Moov GPS with 3.5 million points of interest will get you there.
  
  MVO1: Mmmm. Three stars for me, I'll beat this dysentery yet.
  SFX: Belch
  
  ANN: Mio. Explore more.
  Brief Explanation
  Despite having introduced the first GPS-enabled PDA back in 2002, Mio Tech has not claimed a rightful space in the GPS war. And in this category, recognition directly contributes to purchase intent. We needed to bolster Mio's awareness among tech-savvy Boomers who haven’t yet jumped on board with GPS. 'Behind Every Great Explorer is a Great Navigator' established Mio's credibility by celebrating their ability to navigate any situation.
  
  This execution celebrates Mio’s ability to navigate any situation, taking a behind-the-scenes look at what happened when Lewis and Clark headed West.