MINI / Print/Outdoor adverts

MINI: Braking parachute

Advertising campaign "MINI John Cooper Works (Braking parachute)"

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Released:	September 2008
Advertiser:	MINI
Brand name:	MINI COOPER
Advertising Agency:	LOWE Zurich
Country:	Switzerland
Category:	Cars
Tags:	Creative ads for MINI Creative outdoor Best of the month

The advert titled Braking parachute was done by LOWE Zurich advertising agency for MINI COOPER (MINI company) in Switzerland. It was released in the September 2008. Business sector is Cars.

Credits:

Rationale: In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

Advertised brand: MINI John Cooper Works
Advert title: Braking parachute
Headline and copy text: The fastest MINI ever. – Even with the brakes on.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Agency website: http://www.lowe.ch
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost

Released (Month, Year): September 2008