SPARKS ALCHOLIC ENERGY DRINK: BULL RIDER

The advert titled BULL RIDER was done by DIGITAS advertising agency for SPARKS ALCHOLIC ENERGY DRINK (MILLER BREWING COMPANY company) in USA. It was released in the November 2007. Business sector is Alcoholic drinks.

Credits:

• Advertising Agency: DIGITAS, USA, Chicago
  Executive Creative Director: David R. Mitchell
  Creative Director: Leyla Dailey
  Scriptwriter: Matthew McKenna
  Agency Producer: Daniel Rucci
  Account Supervisor: Account Director - Josh Ehart
  
  
  Script in English
  SFX: Music
  
  FVO: Tonight's totally another Sparks night.
  Started with a noise complaint at 9:30. Ally insisted we take a limo but of course we cabbed it.
  Ended up at some country western dive. Why'd I ride the bull? Coulda been that drink I had from that cowboy's boot. He was scruffy ‘n hot, but his boot stunk like cheese.
  So we headed to Printer's Alley. Met a guy on the way, traded him some gum and a high five for a Sparks. Then he popped out his glass eye.
  Who knows what'll happen next?
  
  Yeah, tonight's definitely a Sparks night.
  Alcohol + Caffeine + down for whatever = Sparks
  
  ANN: Enjoy responsibly. The Steel Brewing Company, Milwaukee, Wisconsin.
  Brief Explanation
  Our goal was to drive awareness and trial of the product with legal-drinking-age consumers by building an authentic, target-relevant story around a night out with Sparks.
  
  By focusing on Nashville, we could be very specific to the market. Local references provided stopping power, with language and places the consumer recognised. We even incorporated specific streets (Second Ave, Elliston) and neighbourhoods (Printer’s Alley and The Strip) to bring the stories to life in a meaningful way. This helped the listener to relate to each story, and understand how Sparks could become a part of their night out – which ultimately drove product purchase.