Credits & Description:
Advertising Agency: XG PUBLISHING, ITALY, Milan
Creative Director: Paolo Monesi
Scriptwriter: Paolo Monesi
Agency Producer: Paolo Monesi
Account Supervisor: Andrea Vitali
Advertiser's Supervisor: Andrea Vitali
Director: Paolo Monesi
Sound Engineer: Andrea Vitali
Script in English
SFX: Office noises
VO: Dresses and ties, furnishings, telephones, in the office people breathe your personality and your style.
SFX: A woman’s scream.
VO: And you’re still using that mouse...
SFX: Windows hardware disconnection sound.
VO: New Microsoft optical mouse by Stark.
SFX: Windows new hardware connection sound.
VO: Design, griffe, ergonomics.
SFX: Windows incoming new mail sound.
VO: Microsoft mouse by Stark.
SFX: Windows mouse click sound.
VO: Author clicks.
SFX: Windows fanfare sound.
VO: Visit the Microsoft website.
Script in Orginal Language
SFX: Rumori d’ufficio
VO: Abito e cravatte, arredi, telefoni, in ufficio si respira la tua personalità, il tuo stile.
SFX: Urlo di donna
VO: E usi ancora quel mouse...
SFX: Suono Windows disconnessione hardware
VO: Nuovo mouse ottico Microsoft by Stark
SFX: Suono Windows connessione hardware
VO: Design, griffe, ergonomia.
SFX: Suono Windows nuova mail ricevuta.
VO: Microsoft mouse by Stark
SFX: Suono Windows click del mouse
VO: Click d’autore
SFX: Suono di Windows fanfare
VO: Visita il sito Microsoft
The spot is based on the idea that you can promote an image of yourself from your old desktop items. Using the original Windows sound effects in the commercial makes the product group immediately recognisable.
The Radio ad titled MOUSE was done by Xg Publishing advertising agency for product: Microsoft Hardware (brand: Microsoft) in Italy. It was released in the Nov 2004.