ONLINE SCAMS TAKEN OFFLINE

Credits & Description:

Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: ONLINE SCAMS TAKEN OFFLINE
Advertiser/Client: MICROSOFT
Product/Service: INTERNET EXPLORER 8
Entrant Company: CRISPIN PORTER + BOGUSKY Boulder, USA
Advertising Agency: CRISPIN PORTER + BOGUSKY Boulder, USA
Chief Creative Officer: Rob Reilly/Andrew Keller/Jeff Benjamin
Executive Creative Director: Tim Roper (Group Creative Director)
Creative Director: Dave Steinke (Cd)/Mark St. Amant/Justin Ebert/Dj Pierce/Caprice Yu/Tim Geoghegan (Acds)
Art Director: Dj Pierce/Slava Morshch
Copywriter: Justin Ebert/Ian Falcon
Advertiser's Supervisor: Alex Kayne
Planner: Graham Furlong
Account Supervisor: Ryan Skubic (Account Director)/Kate Higgins (Management Supervisor)/Ben Haynes
Producer: Chris Kyriakos (Executive Integrated Producer)

Description of Ambient execution:
Most victims of online attacks thought they’d never fall for an Internet scam. To prove just how vulnerable your personal information can be, Internet Explorer created an entire phony bank and an "inheritance store" in New York's financial district that operated just like an online phishing scam. All it took was an unbelievable offer and halfway credible signage to convince New Yorkers to gladly hand over all sorts of ridiculously intimate personal information.