MICROSOFT / TV/Film/Digital adverts

Microsoft Zune: Meltdown

Released: September 2007
Advertiser: MICROSOFT MICROSOFT
Brand name: Zune Zune
Advertising Agency: 72andSunny 72andSunny
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The advert titled Meltdown was done by 72andSunny advertising agency for Zune (MICROSOFT company) . It was released in the September 2007. Business sector is Entertainment & leisure.

Credits:

  • An ice-cream drops in the middle of the desert. A Cobra Snake is nearby and gets close fast. As it starts eating it another Cobra Snake appears and eats from the same ice-sream which in some seconds is going to melt under the hot sun. The battle for the last few drops by now seems unavoidable..

    Agency: 72andSunny / Los Angeles, CA
    Creative Director: Glenn Cole
    Writers: Jason Norcross, Bryan Rowles
    Producer: Sam Baerwald
    Brand Manager: Brad Bigelow, Jessica Lewis

    Animation: Epoch Ink Animation, Venice, CA

    Music: "Strict Machine" (We Are Glitter Mix) by Goldfrapp


    "Joe Pearson and the crew at Epoch Ink did a phenomenal job marrying Goldfrapps music with their comic book-inspired imagery. The energy of the song is infused into every fiber of the story, characters and aesthetic. Achieving that sort of seamless balance is pretty rare," said Sam Baerwald, Executive Producer at 72andSunny.

    Glenn Cole, Co-Founder/Creative Director at 72andSunny said, "As Zune Arts heads into its second year, the program will continue its mission of fostering collaborations between artists in all mediums. The more artists
    involved, the merrier. We want Zune Arts to remain an invitation and keep evolving and growing. The only way to do that is with a constant stream of new ideas, voices and connections."

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