Microsoft People Ready: Coca Cola

The advert titled Coca Cola was done by JWT New York advertising agency for MICROSOFT company in USA. It was released in the January 2009. Business sector is Business equipment & services.

Credits:

• A new wave of advertising from Microsoft launched this week, offering a fresh look at a range of technologies designed to empower people to drive the success of their businesses.

  Using the theme “It’s everybody’s business,” the campaign includes a mix of television, online and print. The spots use audio interviews with executives in leading companies worldwide, presented through animation, to illustrate how companies use technology to solve business problems, seize opportunities and ultimately, make themselves more competitive.
  
  

  “As for executing the campaign, we’ve taken a hard look at every advertising and marketing dollar we’re spending, and there are areas where we’re changing plans. We also think we’re getting a great deal on advertising ‘real estate’ right now, so we hope we can get a lot more value out of the dollars we are spending today.”

  
  

  The new “People-Ready” campaign was developed by ad agency JWT. According to estimates, Microsoft is expecting to spend $200 million on the updated People-Ready program.

  
  

  Client: Microsoft
  Agency: JWT, New York
  CO-President/CCO: Ty Montague
  Executive Creative Director: Walt Connelly
  CD/Art Director: Tim Galles
  CD/Copywriter: Stuart Mickle
  Agency Producer: Holly Otto,
  Robin Feldman,
  Alex Lind-Spahr,
  Arrow Kruse
  Production Company: Imaginary Forces
  Animation Director: Michelle Dougherty
  Editor: Catherine Bull,
  Dahkil Hausif
  Editorial Company: Spotwelders
  Sound Design: Sound Lounge,
  Marshall Grupp