MERCEDES-BENZ / Print/Outdoor adverts

Mercedes-Benz Blue Tec: Stories In Oil

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Released:	October 2008
Advertiser:	MERCEDES-BENZ
Brand name:	Mercedes-Benz Blue Tec
Advertising Agency:	BBDO Stuttgart
Country:	Germany
Awards:	London International Awards 2008 Design Silver Eurobest 2008 Direct Bronze
Tags:	Award show winner

The advert titled Stories In Oil was done by BBDO Stuttgart advertising agency for Mercedes-Benz Blue Tec (MERCEDES-BENZ company) in Germany. It was released in the October 2008.

Credits:

Corporate Name of Client: Mercedes-Benz Trucks; Sales Germany
Agency: BBDO Stuttgart, Stuttgart
Chief Creative Officer: Armin Jochum
Creative Directors: Friedrich Tromm/Stefan Nagel
Copywriters: Friedrich Tromm/Armin Jochum/Wolf-Peter Camphausen/Achim Szymanski
Art Director: Sebastian Gaissert
Illustrator: Sebastian Gaissert
Client Consulting : Andreas Rauscher/Caroline Schäufele

Basic description of the project:
Objective: BlueTec® leads to a drastic reduction in the consumption of fossil fuels. To familiarize specialist journalists, haulers, and drivers with this ground-breaking technology, we told a few “Stories in Oil“ Target group: Specialist journalists, haulers, fleet managers