Credits & Description:
Go ahead and get them. With ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody.
Agency: Jung von Matt/Alster, Hamburg
Executive Creative Director: Deneke von Weltzien
Creative Director: Thimoteus Wagner, Christian Fritsche
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Jung von Matt/Alster, Hamburg were asked to advertise safety features common across the entire range of Mercedes-Benz cars, and to do it in an engaging way. Solution: Humans aren't the only ones who benefit safety advances from Mercedes-Benz. Here they take a few forest animals and let them tell their side of the story after a close encounter on a dark forest road with a Mercedes.
The Print Ad titled Squirrel was done by Jung Von Matt Alster advertising agency for product: Mercedes-Benz Bas Plus Break Assist (brand: Mercedes-Benz) in Germany. It was released in the Nov 2008.
Advertiser: Daimler AG
Brand name: Mercedes-Benz
Product: Mercedes-Benz Bas Plus Break Assist
Agency: Jung Von Matt Alster
Released: November 2008
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