Blur

Credits & Description:

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: âLooks fast. Even in park. The 450hp 2012 C-Class Coupe.â To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Category: Automotive
Client: Mercedes-Benz Canada Inc.
Agency: BBDO Toronto
Production: Instil Productions Inc. / Hotsets Film
Country: Canada
Campaign file: Download campaign file
Executive Creative Director: Peter Ignazi
Executive Creative Director: Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera

Production company: Instil Productions Inc.
Account Director: Adam Lang
Agency Producer: Kathie Hintsa

Photographer: Philip Rostron
Senior Account Director: Steve Groh
Account Supervisor: Diana Nelson
Event Company: Newad Inc.
Client: Mercedes-Benz Canada Inc. / Marc Boderke, VP, Marketing / Jay Owen, National Marketing Communications Manager / William Hart, Classical Marketing Supervisor