TRANSPARENT WALLS

Credits & Description:

Type of Entry: Ambient
Category: Digital Outdoor
Title: TRANSPARENT WALLS
Advertiser/Client: DAIMLER
Product/Service: CAR SAFETY SYSTEM
Entrant Company: JUNG von MATT Hamburg, GERMANY
Advertising Agency: JUNG von MATT Hamburg, GERMANY
Executive Creative Director: Sascha Hanke
Creative Director: Jo Marie Farwick/Jens Pfau/Tobias Grimm
Art Director: Frederico Gasparian/Benjamin Busse/Damjan Pita
Copywriter: Alphons Conzen/Florian Hoffmann/Henning Robert/Jan-Hendrik Scholz
Advertiser's Supervisor: Damir Maric/Lena Ernst
Account Manager: Dajana Crantz/Marijke Fisser
Account Supervisor: Sven Doerrenbaecher
Producer: Justin Mundhenke/Jannik Endemann
Illustrator: Samuel Huber
Other Credits: Director: Mortimer Hochberg/Production Company: Erste Liebe Filmproduktion Gmbh/
Description of Ambient execution:
For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them.
To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them.