Michael Schumacher

Credits & Description:

The creative goal was to develop an integrated launch campaign
for the brand new Mercedes-Benz SLS AMG with the campaign idea “Is it still a car?” We
needed to position the SLS AMG with its gullwing doors as a super sports car and a design
icon and spark enormous fascination from a wide target group.



Advertised brand: Mercedes-Benz
Advert title(s): Mercedes-Benz SLS AMG Campaign
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Agency website: http://www.jvm.com
CCO: Deneke von Weltzien, Bernd Krämer
Creative Director: Thimoteus Wagner, Christian Fritsche, Timm Hanebeck
Art Director: Jonas Keller, Martin Strutz
Graphics: Andreas Wagner, Andres Maldonado, Dino Erdmann, Christoph Jäger,
Christopher Brinkmann
Copywriter: Daniel Pieracci, Luca Rescheleit
Web Concept: Gregor Fraser, Robert Ehlers
Motion Design: Nina Borrusch
Account Management: Christian Hupertz, Claus Jacobsen, Sonja Stockmann, Florian
Schramm, Matthias Weigand, Maria Groh
Strategic Planning: Carsten Hendrich, Thomas Zervos
Agency Producer: Meike van Meegen
Art Buying: Susanne Nagel, Bianca Winter
Audio Production:
White Horse Music GmbH – Gerrit Winterstein
Audioforce: Thomas Süß, Robster
Postproduction: Malte Rehde, Micha Kuehn, Stefan Eisele
Production: Marcus Loick
Desktop Publishing: Marion Beeck, Sandra Groetsch
Photographer: Igor Panitz (Photographer BFF)
Film Production:
BM8 GmbH – Christine-Marie Gardeweg
Director: Jeffrey Lisk & Berndt Possardt
D.O.P./Lighting/Cameraman: Ekkehart Pollak, Fabian Hothan
Editors: Sören Görth, Lennart Seeburg, Moritz Hausdörfer, Constantin v. Seld
Postproduction:
– 3D: Pixomondo
– After Effects: BM8
Flame Artist:
– Deli Pictures: Christoph Zapletal
3D Artist:
– Pixomondo: Piet Hohl
Special Effects:
– Pixomondo: Piet Hohl
Jung von Matt/next:
Account Management: Christian Passarge, Mirja Rudau, Michael Behrens
Programming: Lennart Kruse, Christian Amon, Benjamin Herholz
Supervision: Thomas Feldhaus