McDonald’s: Free coffee ambient

The advert titled Free coffee ambient was done by Cossette advertising agency for McDONALD'S COFFEE (McDonalds company) in Canada. It was released in the September 2009. Business sector is Fast food outlets & restaurants.

Credits:

• As part of a national campaign promoting McDonald's restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
  
  At the time, McDonald's was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette's Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.
  
  

  Elsewhere in the city, a transit shelter was turned into an 'hourglass,' with an ever-diminishing number of coffee beans reminding customers of the promotion's short-term nature.

  
  

  Type of Entry: Ambient

  Category: Ambient: Special Build

  Title: LAMP POST

  Advertiser/Client: McDONALD'S

  Product/Service: FREE COFFEE PROMOTION

  Entrant Company: COSSETTE WEST Vancouver, CANADA

  Advertising Agency: COSSETTE WEST Vancouver, CANADA

  Creative Credits

  Creative Director: Bryan Collins/Rob Sweetman

  Copywriter: Michael Milardo

  Account Supervisor: Kim Kletzel

  Producer: Dennis Bayluk/Dyna Graphics Ltd

  Art Director: Eric Arnold

  Other Credits: Group Account Director: Nadine Wilson