Mattoni spring water: Water Dress

The advert titled Water Dress was done by MPG, Barcelona advertising agency in Italy. It was released in the October 2008. Business sector are Bottled water, Non-alcoholic drinks.

Credits:

• For the new Mattoni mineral water campaign, the italian production company assigned Matthias Zentner from Cow and Boys as a director. The Czech supermodel, Hana Soukupova wears almost nothing, just a water-dress added in the 3d process by Blackmountain and Velvet.
  

  The water dress itself was a great challenge since it's the first time in a moving water dress has been created. The main challenge was finding a concept for the dress that gave it both a design and volatile, liquid properties. The research and developpement department experimented a lot untilthey had a behaviour that is both naturally fluid and stylized enough to be recognized as a dress worthy top model.

  
  

  For the creative process Blackmountain wrote their own fluid simulation force in Maya, and by carefully using particles forces they were able to give them the shape of the dress. The designer then combined several passes of particles in Houdini, created a water surface, and rendered it out of using an animated version of Hana as a holdout for reflections and refractions. The resulting particles were then deformed and transformed into liquid surfaces in Houdini, and rendered in Houdini mantra renderer, using physically based mode. Additional splashed were done in real-flow. In order to get such a perfect adoption to the model, Hana was created as a 3D Bodyscan. In the compositing some real water layers were combined with the artistic 3D water.
  
  The shooting was performed on 35mn in 2 long nightshoots in Carlsbad.

  Client: mattoni karlovarksé minerální vody, a.s.

  Agency: mpg srl., italy
  Creative director: dario mondonico
  Copywriter: antonio pinter
  
  Production: cow & boys, italy
  Producer: fred turchetti, stefano patrizzi & carlo giudice
  Direcor: matthias zentner
  Dop: torsten lippstock
  
  Post: velvet
  Editor: jochen kraus
  Producer: julian büchner & gustaf richter
  Vfx: black mountain studios
  Vfx supervisor: andreas illenseer
  Td´s: daniel stern & abdelkareem abonamus
  Artists: enrico seiler, stephan habel, christian mumba, tobias ott, adam wasierski & nico conte
  Music: eartha kitt
  Service production : czech connection