MASTERCARD / Radio

CREDIT CARD: TALE OF TWO CITIES

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Released: March 2009
Advertiser: MASTERCARD MASTERCARD
Brand name: CREDIT CARD CREDIT CARD
Advertising Agency: McCANN-ERICKSON McCANN-ERICKSON
Country: USA USA
Category:
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The advert titled TALE OF TWO CITIES was done by McCANN-ERICKSON advertising agency for CREDIT CARD (MASTERCARD company) in USA. It was released in the March 2009. Business sector is Banking.

Credits:

  • Advertising Agency: McCANN ERICKSON, USA, New York
    Creative Director: Robert Frost
    Creative Director: Robert Frost
    Scriptwriter: Jonathan Granof/Richard W.kluver
    Agency Producer: Maria Real
    Producer: Maria Real
    Sound Engineer: Keith Reynaud

    Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
    SFX: Music

    SFX: Horses

    MVO: It was the best of times...
    ANN: Business trip to LA: $800 on Debit MasterCard Business Card

    SFX: Crowd shouting angrily

    MVO: It was the worst of times.
    ANN: Videoconference call to LA: $100

    SFX: Crowd gasping

    MVO: It was the age of wisdom.
    ANN: Tele-conference call to LA: $50

    SFX: Crowd laughing

    MVO: It was the age of foolishness.
    ANN: Mailing your proposal to LA: $3

    Making sure your most important client remains your most important client: priceless

    For a card that helps manage your business expenses, there’s Debit MasterCard Business Card.
    The everyday way to pay for the not-so-everyday life.
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