M&Ms/MARS / Print/Outdoor adverts

M&M's: Keyboard

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Released:	September 2008
Advertiser:	M&Ms/MARS
Brand name:	M&Ms CHOCOLATE
Advertising Agency:	FHV/BBDO
Country:	Netherlands
Category:	Confectionery & snacks
Awards:	Epica Awards 2008 Print Gold Epica Awards 2008 Press & Poster Gold
Tags:	Award show winner

The advert titled Keyboard was done by FHV/BBDO advertising agency for M&Ms CHOCOLATE (M&Ms/MARS company) in Netherlands. It was released in the September 2008. Business sector is Confectionery & snacks.

Credits:

Advertised brand: M&M’s (Mars)
Advert title: Keyboard
Headline: Communication just got sweeter
Advertising agency: FHV BBDO (Amsterdam, Netherlands)
Agency website: http://www.fhv.bbdo.nl
Campaign target: To communicate that you can personalize your M&M’s on ‘mymms.nl’
Medium: Print
Creative Directors: Maarten van de Vijfeijken, Joris van Elk
Art Director: Yona Hümmels
Copywriter: Stef Jongenelen
Account: Gepke Nederlof, Marleen Wiedhaup
Client: Menno Koningsberger, Paul den Dunnen
Photography: Studio Beerling
Retouch: Jeroen Schuyt
Special thanks to: Jeffrey Metzner 1941 – 2008