M&Ms/MARS / TV/Film/Digital adverts

M&M's: Vote Blue

Advertising campaign "M&Ms (Election)"

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Released:	February 2008
Advertiser:	M&Ms/MARS
Brand name:	M&Ms CHOCOLATE
Advertising Agency:	CLEMENGER BBDO
Country:	AUSTRALIA
Category:	Confectionery & snacks
Tags:	tv-spot Work Prints

The advert titled Vote Blue was done by CLEMENGER BBDO advertising agency for M&Ms CHOCOLATE (M&Ms/MARS company) in AUSTRALIA. It was released in the February 2008. Business sector is Confectionery & snacks.

Credits:

For the M&Ms Election, the five M&Ms characters were each given a different political/campaign style to suit their personalities. So on television, Clemenger BBDO Melbourne gave each character their own TV spot by breaking the standard 30-second timeframe into five 5-second commercials.

Product : M&M's
Agency : Clemenger BBDO, Melbourne
Executive Creative Director: James McGrath
Creative Director: Emma Hill & Cameron Hoelter
Art Director: Gus Johnston & Russel Fox
Copywriter: Paul Reardon & Ant White
Agency Producer: KAROLINA BOZAJKOVSKA
Producer: Jason Byrne
Director : Bruce Curry
Prod. Co. : Prime Cuts
Country : Australia
Other Credits : Account Managers: Sarah Galbriath & Ricci Meldrum