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Haunted M&M’S, 3


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Credits & Description:

Country: New Zealand Client: MARS Facebook: https://www.facebook.com/MMs-N... Online Shop: https://hauntedmms.co.nz/ Advertised brand: M&M’S® Advertising Agency: Colenso BBDO, Auckland Сreatives: Creative Group Heads: Beth O’Brien, Thomas Darlow Production Company: Flare Producer, Hamish Mortland Media: MEC WaveMaker Published/Released: Friday 13th October, 2017 Date of Release: Monday 16th October, 2017 Synopsis: On Friday 13th, M&M’S® NZ will begin pre-haunting boxes of M&M’S in preparation for the Halloween season. The haunting procedure will use time-proven techniques to cram as many ghosts into the candy as possible, and the entire thing will be aired as the world’s longest ever live broadcast event. The haunting will take place in NZ’s #1 haunted location over 13 days, and the boxes will be available for purchase at hauntedmms.co.nz in three levels of Hauntedness (Lightly Haunted, Mediumly Spooky, and Extra Super Creepy), depending on where they are placed in the mansion. Paranormal consultant, and general ghost pest, Mark Wallbank is overseeing proceedings to ensure the candy leaves the house with as many ghosts, ghouls, and poltergeists in it as possible.

The Design & Branding titled Haunted M&M’S, 3 was done by Colenso BBDO Auckland advertising agency for brand: M&M's in New Zealand. It was released in the Oct 2017.
Advertiser: Mars, Incorporated
Brand name: M&M's
Agency: Colenso BBDO Auckland Flare
Country: New Zealand
Category: Candies
Released: October 2017

Advertising campaign: "Haunted M&M’S"


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