Credits & Description:
Type of entry: Corporate or Brand Identity
Category: Digital Design – Websites & Online Advertising
Advertiser: LUKAS LINDEMANN ROSINSKI
Product/Service: SELF PROMOTION
Agency: LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY
Executive Creative Director: Arno Lindemann (Lukas Lindemann Rosinski)
Executive Creative Director: Bernhard Lukas (Lukas Lindemann Rosinski)
Creative Director: Florian Grimm (Grimm Gallun Holtappels)
Executive Account Manager: Bent Rosinski (Lukas Lindemann Rosinski)
Account Manager: Benedikt Holtappels (Grimm Gallun Holtappels)
Art Director: Markus Kremer (Lukas Lindemann Rosinski)
Copywriter: Thomas Heyen (Lukas Lindemann Rosinski)
Motion Design/Graphic Design: Christopher Vimini (Lukas Lindemann Rosinski)
Motion Design/Graphic Design: Karl Olof von Thunberg (Lukas Lindemann Rosinski)
Producer: Mathias Schulz (Grimm Gallun Holtappels)
The corporate design of Lukas Lindemann Rosinski should take the next logical step: by launching the agency website. The corporate design idea is very strict and minimalistic. The main part is the logo. Two key objectives:
1. How can we take the advantage of a 2-dimensional design and enhance it to an interactive, 3-dimensional object.
2. How can we ensure showing overall information, facts, articels and cases of LLR in a entertaing and surprising way.
Describe the brief from the client:
Develop and create a corporate website, that strictly fits to the famous and international awarded Corporate Design-Concept of Lukas Lindemann Rosinski.
Description of how you arrived at the final design:
We supplement the CI by addition two completly new aspects: boundless fexibility and organic changeableness. So the CI was given the ability to freely float and move in space and to constantly change. But always stringently following the guiding concept of colours and the three bars.
The logo is the essential component of the CI. So it took over the task of the navigation platform.
Indication of how successful the outcome was in the market:
On the launching week we reached up to 10,000 views a day. 120 blogs and design websites featured the site, three days after launching the website was awarded with 'FWA side of the day'.
The Online Advert titled LLR CORPORATE WEBSITE was done by Lukas Lindemann Rosinski advertising agency for product: Self-promotion (brand: Lukas Lindemann Rosinski) in Germany. It was released in the Jun 2010.