ASTRONAUTS

Credits & Description:

Category: Best Use of Video
Advertiser: LOUIS VUITTON
Product/Service: LUXURY & FASHION PRODUCTS
Agency: OGILVY FRANCE
Date of First Appearance: Jun 3 2009 12:00AM
Entrant Company: OGILVY FRANCE, Paris, FRANCE
Entry URL: http://www.awards-showcase.net/cannes2010/louisvuitton/astronauts
Creative Director: Bonn Frédéric (Ogilvy)
Copywriter: Amy Thomas (Ogilvy)
Art Director: Lionel Bui (Ogilvy)
User Experience: David Raichman (Ogilvy)
Motion Design: Erik Soulard (Ogilvy)
Developer: Sami Mezziani (Ogilvy)
Tech Supervision: Frederic Lim (Ogilvy)
Account Director: Virgine Brou (Ogilvy)
Project manager: Emilie Thoraval (Ogilvy)

English Synopsis
For the 40th anniversary of Apollo 11’s lunar landing, Louis Vuitton was featuring not one, but three, personalities: astronauts Sally Ride, Buzz Aldrin and Jim Lovell, in its Journeys campaign. This presented an opportunity to shift focus from the outer to inner journeys. The result: an emotionally deeper online experience, which was distributed across the web and across platforms; a first for the luxury brand.